About Ellen Di Resta
Ellen Di Resta is Founder of Synaptics Group, Inc., a consulting firm that works with clients to translate market insight into successful products, services, and business models.
Previously, Ellen was managing principal at Design Continuum, a product development and innovation consultancy. While there, she managed a variety of domestic and global client relationships for clients such as Procter & Gamble, LL Bean, Motorola, Groupe Danone, TetraPak, and the Center for Creative Leadership. Her work has ranged in focus from the definition and evaluation of innovative products and services for existing markets, to helping clients to compete in new and emerging markets. Market results of her work can be seen in the Pampers Cruisers product line, the first embodiment of the product strategy work she led. This is a $1 billion product line, and catalyzed the turnaround of the Pampers brand in 2002-2003. Pampers then became P&G’s first $6 billion brand. Her work was also the foundation for the recently launched Evolution line of kitchen disposers for InSinkErator. The product line is currently leading the category with double digit growth in both unit sales and revenue per unit.
Ms. Di Resta began her career as a project engineer at C. R. Bard, a manufacturer of medical devices, where she worked on a variety of cardiology products from the R&D phase through to their manufacturing implementation. Her R&D work involved extensive research in hospital labs and operating rooms, and led to the development of new packaging systems to aid in set up and handling of products. After receiving her first graduate degree, she was an independent consultant, focused on the integration of technical and design goals. Her clients ranged from medical start-ups to multinationals such as Gillette, J&J Ethicon, and Hewlett Packard’s medical division (now Philips). Ms. Di Resta earned a BS in Packaging Engineering from Rochester Institute of Technology, an MS in Graphic Design and Marketing with high honors from the University of North Texas, and an MBA with high honors from Boston University. She is an adjunct faculty member at Boston University, and has published the article “The Art of Translating Market Insight into Business Opportunities for Innovation”, in the International Journal of Innovation Science, June 2010.